Cru Jones is the main character of the movie RAD. Hes a paperboy in a small town, who uses his bike as his main form of transportation, an escape for fun, and for his paper route. Because hes riding all the time hes become a skilled rider, so when a big BMX race comes to town hes the first in line to try and qualify for the race.

As Cru meets each of the requirements for the BMX race, one of the promoters Duke Best attempts to stop him from being able to race in the final race. But with the help of the local community, friends and family Cru is able to enter the final race.

While racing and attending events hosted by the race, Cru meets Christian Hollings, a female rider who is on tour with promoters and becomes his love interest.